The following scenarios sound familiar? You stick to your healthy eating goals all week, spend some time in the morning green Smoothie order the Kale salad and French Fries at lunch time. Weekends-and the dessert-the roll, you’re ready for a whole pint of Ben & Jerry profligacy. You all week. You deserve it, right?
Marketing, University of Pennsylvania researchers said this trend, leading you to ice cream in the channel after the pit stops you doing your diligence, in the production section, known as the “licensing effect”, it can wreak havoc on your health goals.
The study, published in the journal of consumer behavior, look at when we are well, we can be divided into catch 22nd: when we make healthy choices, we give ourselves license to make unhealthy. The researchers found that “virtue” categories (such as fruit and vegetables) grocery store buy improved shopper’s self concept, in turn, adds a “pair” likely to buy (like Snickers bars you look into the checkout line). Is not good for our overall health goals.
So how can we avoid this unhealthy game, mind the next time we go food shopping? According to keruigan, RD, author of small changes in eating habits, your first line of Defense before the start of even stepping in the store.
“Don’t go into a supermarket to allow ourselves to be blinded by it,” she said. “Creating a shopping list, and stick to.” She also suggested not to go to the store hungry: “If you’re hungry when you go to the supermarket, everything looks good”
Secondly, you need to have strategies to deal with those moments of weakness. “Stop and take a deep breath, and what your goals are,” says Gans. “Unless your goal is to sabotage your healthy eating plan, it is not appropriate. In other words: just because the ice cream aisle calling your name doesn’t mean you have to answer it.
Finally, know when to cut myself a little slack can keep you from making difficult. Gans said the plan moments into temptation, this allows us to keep our control of the decision-making process. “No one is saying that our shopping cart has been filled,” she said. “We can keep the ice cream in the House. We just have to make sure we don’t eat the whole pint, the amount we eat. “
Eventually, the licensing on the effect of treatment is State of mind changes. Gans said: “” we need a change of mindset, diet ‘ good for me ‘ means that we can have ‘ bad food for me, ‘ “. Instead, we need to look at the big picture, it means that we choose in all the nutrients a day or a week.
She proposed 80/20 rule to your diet-food-allows you to select which ones to indulgences, 20% space, you won’t feel the need to go crazy in the dessert aisle.